Holidaymakers did not expect the beach to be so

Hats off to whoever came up with this clever idea for the Sprite ad—replacing the iconic soda with water is a catchy twist. But the real story here? The creepy guy in the background.
Hiding just a little too intensely behind two women, he looks like someone who's strayed into a completely different gender. Sure, maybe it's all in good fun, but the vibe is... weird. It reminds us that even the best advertising concepts can be hijacked by a creepy stare.

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Self-esteem? Does it even matter in the face of getting that perfect selfie? It seems almost negligible when compared to the quest for that ideal shot. To be fair, her flexibility is really quite remarkable. Unfortunately, she’s using her talents in this rather awkward situation! We understand the feeling… everyone wants to take that amazing beach photo, but surely there’s a more reasonable way to do it. If only she wasn’t striking this ridiculous pose right in the middle of everyone, it might be a bit more acceptable!